Marketing planning for culture and the arts - fundamental principles and practices for building an effective marketing campaign
- Författare
- (Edited by François Colbert and Dan J. Martin.)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| HEC Montréal, Carmelle and Rémi Marcoux Chair in Arts Management | 2008 | Quebec, Montréal | xiv, 154 sidor. 23 cm. | 978-2-9808602-2-5 |